by luminari | Apr 20, 2017 | From the Journal
Regardless of who we are, we all want to look and feel good, and working with our particular hair type can be a big factor in accomplishing that. Each hair type has a different hair strategy and we’ve got the scoop on those below. Curly Hair Those beautiful curly...
by luminari | Feb 10, 2017 | From the Journal
With dry air swirling around all winter long, it’s a good idea to treat your hair to some conditioning and restoring love. Our trUe team recommends deep conditioning and Olaplex’s restoring treatment. Both solutions will prevent hair “breakage” and replenish...
by luminari | Jan 9, 2017 | From the Journal
trUe’s team concept trUe’s team concept We all like more choices, so why do we commonly default to limiting ourselves when it comes to our own care? We don’t like having our time restricted (think of the four-hour window required for the cable...
by luminari | Mar 11, 2016 | From the Journal
Every season, trUe is at the pulse of the latest international hairstyles and trends. Our team attends leading educational programs produced by top-rated industry icons and keeps a close eye on trade advancements and celebrity events. This year, the red carpet was...
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