by luminari | May 8, 2019 | From the Journal
Repairing damaged hair is possible. Whether a mistake was made during a color treatment, or your heat styling got out of hand, your hair CAN be healthy again. It can be a simple fix, by just changing how you treat and style your hair. It could also...
by luminari | Apr 25, 2018 | From the Journal
Ready to see how a little science can help restore your hair to its original sheen and soft glow? Ok, here goes. Your hair is made up of amino acids, which break down when they’re exposed to chemical treatments like hair coloring. When this breakdown happens your hair...
by luminari | Feb 10, 2017 | From the Journal
With dry air swirling around all winter long, it’s a good idea to treat your hair to some conditioning and restoring love. Our trUe team recommends deep conditioning and Olaplex’s restoring treatment. Both solutions will prevent hair “breakage” and replenish...
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