Smoothing Services

Hair rejuvenation with formaldehyde-free Keratin Treatments
At trUe, we currently provide two smoothing (Keratin) services by Keratin Complex. Keratin is the protein making up your hair, skin, and nails. Over time, from thermal, chemical, and environmental damage, the hair is stripped of keratin. With these two formaldehyde-free treatments, the protein is restored to the hair making every treatment more beneficial for it. Keratin Complex, the global market leader in professional keratin smoothing treatments, is the first company and brand in this burgeoning category to receive formal OSHA (Occupational Safety and Health Administration) compliancy.

The Signature Smoothing Treatment (Full Keratin) $110/hour with a minimum of 2.5 hours

This natural keratin smoothing treatment works to reduce frizz and curl by penetrating the cuticle. It focuses on restoring and  rejuvenating the hair from within, as well as decreasing  styling time and making at home styling more manageable. The Full Keratin lasts up to five months (based on using the recommended products and everyday care), reverses damage and locks in color.

The Speedy Smoothing Solution (Express Keratin) $110

This fast 1-1.5 hour service reduces frizz and curl and lasts up to six weeks. It has the same benefits as the Full Keratin and lasts one-fourth of the time period. This treatment is recommended for first time keratin customers, as well as customers with problem frizz areas such as bangs.

trUe salon and color café
We are here to provide you with a salon experience you will never forget. Step into trUe salon and color café and discover a whole new salon – discover a whole new you!
Contact Us
1291 Worcester Rd.
Framingham, MA 01701

290 Turnpike Rd.
Westborough, MA 01581
Hours of Operation

10:30 am to 7:30 pm
Tuesday*, Wednesday, Thursday:
9:00 am to 9:00 pm
9:00 am to 6:00 pm
8:00 am to 4:30 pm

*trUe Framingham has Executive Early Morning appointments available starting at 6:30 am on Tuesdays and Fridays.