Smoothing Services

Hair rejuvenation with formaldehyde-free Keratin Treatments
Smoothing Services

Kick the frizz with a trUe Keratin treatment!

Keratin adds protein to your hair and helps smooth curls and tame frizz. Keratin treatments can even cut your styling time in half. Plus, they’re great for colored hair to strengthen and improve condition.

Before a Keratin treatment

After a Keratin treatment

Need a quick Keratin treatment? Try trUe’s Infusion. It lasts up to 7 days and is just $20 with the purchase of a cut or color service.

Need more time away from the frizz? Get trUe’s Express Keratin. It lasts up to 4 – 6 weeks.

Want to be frizz-free all summer? Go for the Full Keratin treatment which can last 4 months or more.

Make your treatments last as long as possible by using a special Keratin shampoo and conditioner. These products can be customized for colored, highlighted or virgin hair types and don’t have sulfates or sodium chloride, making them the perfect complement to your treatment.

Ask your stylist for more details about pricing and treatment time, and also for the the best product for your hair type.

trUe salon and color café
We are here to provide you with a salon experience you will never forget. Step into trUe salon and color café and discover a whole new salon – discover a whole new you!
Contact Us
1291 Worcester Rd.
Framingham, MA 01701

290 Turnpike Rd.
Westborough, MA 01581
Hours of Operation

10:30 am to 7:30 pm
Tuesday*, Wednesday, Thursday:
9:00 am to 9:00 pm
9:00 am to 6:00 pm
8:00 am to 4:30 pm

*trUe Framingham has Executive Early Morning appointments available starting at 6:30 am on Tuesdays and Fridays.