trUe stylists and staff use all of its products to understand how they work before recommending them. Our goal is to make recommendations based on each client’s needs and wishes. If you’re interested in a particular brand or product, please mention it to your stylist during your consultation.
Olaplex is designed to seek out broken bonds within the hair and repair them during the color process. This product may be used in the salon during color services ($22). A separate take-home treatment is available for $28. This provides from 10 to 15 applications, depending on the hair’s texture and length. Olaplex is free of sulfates, phthalates, DEA, and aldehydes. Olaplex is also gluten-free, and doesn’t contain silicone. Begin transforming the integrity of your hair today with Olaplex.
The Wet Brush
Flexible bristles help detangle hair, and brush out wet hair without breaking it. The Wet Brush works on wet or dry hair and extensions, too. The wet brush is now available at both trUe salon and color café locations. With its unique IntelliFlex™ bristles, the Wet Brush effortlessly runs through hair, whether it’s wet or dry. It will detangle without pulling or tugging. There’s no pain, no tears – whether the hair is wet or dry, curly or straight, thick or fine.
Coming soon: Ergo Brushes! The best brushes money can buy!
Inspired by the sea, every Aquage product contains Algaeplex, a blend of eight different types of seaweed, algae, and kelp. Aquage Products and its Biomega line nurture, moisturize, strengthen, and protect hair. Biomega products are made with natural oils and plant extracts, and the first hair care system infuse Omega-rich oils within a water-based system into hair. Containing no sulfates, parabens, gluten, or sodium chloride, these products replenish depleted natural oils in the hair. Click here for Biomega’s complete ingredient glossary.
New! – SeaExtend Volumizing Mist – Style in waves and curls without the crunch
Tri is formulated to improve hair’s structure and texture. Its all natural ingredients are the purest, safest, and highest quality. All Tri products are biodegradable, environmentally safe, and NEVER tested on animals. All products are nanoparticle free (until adequate evaluation has been made to determine the safety of this technology for personal care use), as recommended by the FDA.
The Art and Science of Pure Flower and Plant Essences™ was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically-based products that would be better for service providers and their guests, as well as for the planet. Aveda uses naturally derived ingredients whenever it is possible and ingredients that are not animal derived (a small assortment of products are made with beeswax or honey). Its products are formulated without parabens, phthalates, and sodium lauryl sulfates. Aveda works hard to promote ecological and cultural diversity by responsibly sourcing key ingredients from different habitats all over the world. For more information click here.
Moroccanoil antioxidant-infused, nutrient-rich, innovative formulas leave hair naturally smooth and shiny, while improving the actual condition and strength of hair. All products, such as Glimmer Shine, Hydrating Styling Cream, Moisture Repair Shampoo and Conditioner, Intense Hydrating Mask, and Intense Curl Cream, are paraben free, contain safe pH levels (3.5-7.0) and contain naturally derived silicones from sand, which provide a level of protection from heat styling and moisture loss With argan oil-infused formulas that nourish and condition, Moroccanoil products are suitable and gentle for all hair types.
Curl Enhancing Shampoo and Conditioner This curl-boosting shampoo and conditioner has nourishing argan oil to restore elasticity, shine and manageability. They gently clean to reveal noticeably soft and smooth curls that are full of definition and free of unwanted frizz. A blend of hydrolyzed vegetable protein and Abyssinian oil strengthens and protects, for weightless curls that look and feel healthy with bounce and movement.
Curl Re-Energizing Spray – A curl refresher infused with nourishing argan oil, green tea and aloe leaf juice that puts bounce and vitality back into your style, whenever curls are in need of a boost. Moroccanoil® Curl Re-energizing Spray is perfect for slept-on or end-of-day curls.
Curl Defining Cream – Easily activate and define curls while hydrating hair.
Soma combines its grassroots philosophies with modern innovations to develop and deliver a full range of organic hair cleansing, conditioning, styling, and finishing products of superior quality. Soma’s focus has two criteria – quality and environmental impact. Its products are 100% biodegradable, sulfate-free, and are formulated with keratin and wheat protein. Soma products are also hypoallergenic, contain optimal pH levels of 4.5-5.5, and are completely vegan and 100% alcohol-free (except volumizing and finishing sprays which contain minimal amounts).
Keratin Complex offers a complete, well-balanced range of shampoos and conditioners to keep your hair looking and feeling great day after day – all with natural keratin. These shampoos and conditioners are designed and formulated to complement every hair type and specific need – from maintaining your therapy treatment and hair color, to clarifying and re-balancing, to gentle daily use. Keratin Complex’s blow dry aids protect your hair from heat, damage and breakage. The lightweight formulas smooth and soften while eliminating frizz. Keratin Complex offers a wide variety of finishing and styling products designed to achieve the best results. These products help boost your hair, giving it a radiant, healthy and stylized appearance.
Color Wow provides a complete range of new technologies that resolve problems associated with color-treated hair. For those clients coloring their hair (almost 75% percent of you ladies!), Color Wow is a life-changer. No brassiness, dullness, fading or dry or dull texture!
Color Wow Cocktails – Use these every time after you shampoo and condition to give hair a supplemental, bond-building boost.
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