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$10 gift card for new clients at our new Style Cafe in Westborough

Make it a Malibu Summer! Ask your stylist about trUe's Malibu Demineralizing Treatment
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Free cut? Free wax? Half off on your color? It’s trUe! Be a hair model and save!

Refer and Receive!  When you refer a friend, family member, co-worker, (or anyone!), you could  get $20 off your next service. Ask a stylist for more details!
Online Appointment Booking Is Here!
Ask your trUe stylist about the products that work best for your hair.

Did U know: Everyone should use a clarifying shampoo at least once per week?

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Aveda™ - Be Curly™ Co-Wash and Thickening Tonic. Keratin Complex® - Vita Volume Boosting Foam, Thermo-Shine Thermal Protectant Mist, and Glowtion Potion. Moroccanoil® Glimmer Shine. Color Wow Root Cover-up.

Check out trUe’s new products!

Welcome to trUe Salon and Color Cafe

About trUe Salon’s Team Concept

trUe Salon and Color Café has been recognized as a leader in the salon industry for more than 30 years.

trUe’s unique team concept means our well-trained, professional staff work together to ensure that you receive an exquisite and outstanding salon experience. As client of the entire salon, rather than one specific stylist, you can get an appointment at your convenience, have an entire team committed to caring for you, and receive the top notch customer service experience you deserve.

Salon Hours

Monday: 10:30 am to 7:30 pm
Tuesday: 9:00* am to 9:00 pm
Wednesday: 9:00 am to 9:00 pm
Thursday: 9:00 am to 9:00 pm
Friday: 9:00* am to 6:00 pm
Saturday: 8:00 am to 4:30 pm
Sunday: Closed
*Executive morning appointments begin at 6:30 am on Tuesdays and Fridays at trUe Framingham.

Conveniently Located

1291 Worcester Road, Route 9 West
Framingham, MA
Telephone: 508.879.3130

290 Turnpike Road, Route 9 East (Speedway Plaza)
Westborough, MA
Telephone: 508.366.3306

trUe salon and color café
We are here to provide you with a salon experience you will never forget. Step into trUe salon and color café and discover a whole new salon – discover a whole new you!
Contact Us
1291 Worcester Rd.
Framingham, MA 01701

290 Turnpike Rd.
Westborough, MA 01581
Hours of Operation

10:30 am to 7:30 pm
Tuesday*, Wednesday, Thursday:
9:00 am to 9:00 pm
9:00 am to 6:00 pm
8:00 am to 4:30 pm

*trUe Framingham has Executive Early Morning appointments available starting at 6:30 am on Tuesdays and Fridays.