Online Appointment Booking Is Here!
Ask you trUe stylist about the products that will work best for your hair.

Did U know: Everyone should use a clarifying shampoo at least once per week?

Strengthen, repair, and rejuvenate hair with Olaplex. In a class of its own, this powerful product seeks out broken bonds and links them during the coloring process. Try this exclusive formula at trUe, today.

Rejuvenate hair with Olaplex!

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Free cut? Free wax? Fifty percent discount on your color? It’s trUe! Be a hair model, and save!

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Aveda™ - Be Curly™ Co-Wash and Thickening Tonic. Keratin Complex® - Vita Volume Boosting Foam, Thermo-Shine Thermal Protectant Mist, and Glowtion Potion. Moroccanoil® Glimmer Shine. Color Wow Root Cover-up.

trUe’s new products to create your best results!

trUe salon and color café provides every client with
a unique, memorable and rewarding experience.

Step into trUe and discover a unique team concept. The trUe experience means our well-trained, professional staff work together to give you the exquisite care and personal service you deserve

Salon Hours

Monday: 10:30 am to 7:30 pm
Tuesday: 9:00* am to 9:00 pm
Wednesday: 9:00 am to 9:00 pm
Thursday: 9:00 am to 9:00 pm
Friday: 9:00* am to 6:00 pm
Saturday: 8:00 am to 4:30 pm
Sunday: Closed

*Executive morning appointments begin at 6:30 am on Tuesdays and Fridays at trUe Framingham.
Shorten your task list before work starts!

Call us for an appointment or book online today.

Both salons are conveniently located on Route 9. trUe Framingham is on the west-bound side of Route 9. trUe Westborough is on the east-bound side in the Speedway Plaza.

1291 Worcester Road, Route 9 West
Framingham, MA
Telephone: 508.879.3130
Email: framingham@truesalon.com

290 Turnpike Road, Route 9 East
Westborough, MA
Telephone: 508.366.3306
Email: westborough@truesalon.com

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About trUe Salon and Color Café

trUe Salon and Color Café has been recognized as a leader in the salon industry for more than 30 years. Our unique team based salon means our stylists work together to meet every client’s needs. TrUe’s team concept benefits clients in ways other salons can’t because we all collaborate to ensure that each client receives their desired results and an outstanding customer service experience. This means you’re a client of trUe rather than one of a specific stylist. As a result, you’ll be able to get an appointment at your convenience and have an entire team committed to caring for you and giving you the top notch customer service experience you deserve.

From the Journal

trUe salon and color café
We are here to provide you with a salon experience you will never forget. Step into trUe salon and color café and discover a whole new salon – discover a whole new you!
Contact Us
Framingham
1291 Worcester Rd.
Framingham, MA 01701
508.879.3130

Westborough
290 Turnpike Rd.
Westborough, MA 01581
508.366.3306
Hours of Operation

Monday:
10:30 am to 7:30 pm
Tuesday*, Wednesday, Thursday:
9:00 am to 9:00 pm
Friday*:
9:00 am to 6:00 pm
Saturday:
8:00 am to 4:30 pm

*trUe Framingham has Executive Early Morning appointments available starting at 6:30 am on Tuesdays and Fridays.