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$10 gift card for new clients at our new Style Cafe in Westborough

Make it a Malibu Summer! Ask your stylist about trUe's Malibu Demineralizing Treatment
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Free cut? Free wax? Half off on your color? It’s trUe! Be a hair model and save!

Refer and Receive!  When you refer a friend, family member, co-worker, (or anyone!), you could  get $20 off your next service. Ask a stylist for more details!
Online Appointment Booking Is Here!
Ask your trUe stylist about the products that work best for your hair.

Did U know: Everyone should use a clarifying shampoo at least once per week?

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Aveda™ - Be Curly™ Co-Wash and Thickening Tonic. Keratin Complex® - Vita Volume Boosting Foam, Thermo-Shine Thermal Protectant Mist, and Glowtion Potion. Moroccanoil® Glimmer Shine. Color Wow Root Cover-up.

Check out trUe’s new products!

trUe salon and color café provides every client with
a unique, memorable and rewarding experience.

Visit trUe to discover our unique team concept. The trUe experience means our well-trained, professional staff work together to give you the exquisite care and personal service you deserve

Salon Hours

Monday: 10:30 am to 7:30 pm
Tuesday: 9:00* am to 9:00 pm
Wednesday: 9:00 am to 9:00 pm
Thursday: 9:00 am to 9:00 pm
Friday: 9:00* am to 6:00 pm
Saturday: 8:00 am to 4:30 pm
Sunday: Closed

*Executive morning appointments begin at 6:30 am on Tuesdays and Fridays at trUe Framingham.
Shorten your task list before work starts!

Call for an appointment or book online today.

Both salons are conveniently located on Route 9. trUe Framingham is on the west-bound side of Route 9. trUe Westborough is on the east-bound side in the Speedway Plaza.

1291 Worcester Road, Route 9 West
Framingham, MA
Telephone: 508.879.3130

290 Turnpike Road, Route 9 East
Westborough, MA
Telephone: 508.366.3306

About trUe Salon and Color Café

trUe Salon and Color Café has been recognized as a leader in the salon industry for more than 30 years. Our unique team based salon means our stylists work together to meet every client’s needs. TrUe’s team concept benefits clients in ways other salons can’t because we all collaborate to ensure that each client receives their desired results and an outstanding customer service experience. This means you’re a client of trUe rather than one of a specific stylist. As a result, you’ll be able to get an appointment at your convenience and have an entire team committed to caring for you and giving you the top notch customer service experience you deserve.

From the Journal

trUe salon and color café
We are here to provide you with a salon experience you will never forget. Step into trUe salon and color café and discover a whole new salon – discover a whole new you!
Contact Us
1291 Worcester Rd.
Framingham, MA 01701

290 Turnpike Rd.
Westborough, MA 01581
Hours of Operation

10:30 am to 7:30 pm
Tuesday*, Wednesday, Thursday:
9:00 am to 9:00 pm
9:00 am to 6:00 pm
8:00 am to 4:30 pm

*trUe Framingham has Executive Early Morning appointments available starting at 6:30 am on Tuesdays and Fridays.